On November 6, 2025, Noblelift celebrated the Grand Opening of its new European headquarters in Legden, Germany, marking a significant milestone in the company's global expansion. The opening ceremony was honored by the presence of Noblelift top management, including Mao Ying, VP of Noblelift Group and CEO of Noblelift MHE division; Paul Wang, VP of Noblelift Group; Julien Calloud, CEO of Savoye, Noblelift's subsidiary; Eric Zhu, Assistant GM of International Sales; Roman Buzunov, Assistant GM of R&D; Julian Bueter, VP of Noblelift Sales and Marketing for Europe; Simon Manasseh, VP of Business Development; Bill Pedriana, President of Noblelift North America; and Tim Whiteman, CEO of Noblelift MEWP Business Division, along with local distribution partners.

"Our goal is to build a trusted partner network through long-term strategic collaboration," said Julian Bueter, VP of Noblelift Sales and Marketing for Europe. He outlined a strategy based on trust and mutual growth, emphasizing that "This requires deep insight into customer needs, precisely tailored solutions, and comprehensive support backed by our full product range and the strong team from Noblelift China."

Simon Manasseh, VP of Business Development After Sales and AGV's (in UK and Ireland), introduced the online support platform, which includes telematics and a 24/7 AI support agent. Noblelift Europe Technical Manager Hardy Klapproth presented Noblelift European local support policy and the hybrid online-offline technical training program. These initiatives are expected to significantly enhance customer satisfaction.

During the event, Noblelift showcased its complete product portfolio, spanning material handling equipment (MHE), mobile elevating work platforms (MEWP), cleaning equipment, and automation solutions. Dealers were impressed by the comprehensive range of products that Noblelift had developed.

As Eric Zhu, Noblelift’s Assistant GM of International Sales, summarized: “Noblelift’s global network continues to expand. With more than double the space, the new European headquarters will serve as the central sales support and parts center for all of Europe, enabling us to deliver more integrated and comprehensive logistics solutions.”